Check out our policy

We use our Cookie Policy to recognize your device or browser and facilitate your access, as well as using cookies to understand your browsing behavior and preferences in order to optimize our services offered to you. All information is confidential.

What is a cookie?
A cookie is a piece of data that the website asks your browser to store on your computer or mobile device. The cookie allows the website to "remember" your actions or preferences over time.

Most Internet browsers accept cookies; however, users can configure their browsers to reject certain types of cookies or specific cookies. Additionally, users can delete cookies at any time.

Why do we use cookies?
We use cookies to learn how you interact with our content and to improve your experience when visiting our website. For example, some cookies remember your language or preferences so you don’t have to make these choices repeatedly every time you visit one of our websites. Additionally, cookies allow us to offer specific content, such as videos on our website(s). We may use what we learn about your behavior on our website(s) to offer targeted ads on third-party websites in an effort to "re-present" our products and services to you.

What types of cookies do we use?
First-Party Cookies and Third-Party Cookies. We use both first-party cookies and third-party cookies on our website. First-party cookies are issued by the shell.com domain and are typically used to identify language and location preferences or facilitate basic site functionality. Third-party cookies are owned and managed by other companies, such as Shell's business partners or service providers. These cookies may be necessary to produce certain forms, such as job applications, or allow for some advertising outside of the Bluelab website.

Persistent Cookies
Persistent cookies are used to remember your website preferences and remain on your desktop or mobile device even after you close your browser or restart it. We use these cookies to analyze user behavior and establish patterns, so we can improve the functionality of our website for you and others who visit our website(s). These cookies also allow us to offer targeted ads and measure the effectiveness of our site and the functionality of such ads.

How are cookies used for advertising purposes?
Cookies and advertising technologies such as 'web beacons,' 'pixels,' and 'tags' from ad networks help us deliver relevant ads more effectively. They also help us collect aggregated data for auditing, research, and performance reporting purposes for advertisers. Pixels allow us to understand and improve our ad offerings to you, and also allow us to know when certain ads have been shown to you. Since your browser may request ads and 'web beacons' directly from ad network servers, these networks can view, edit, or set their own cookies, as if you had accessed a page on their website.

Although we do not use cookies to create a profile of your browsing behavior on third-party websites, we do use aggregated information from such third parties to show you relevant ads based on your interests. We do not provide any information we collect to advertisers. You can choose not to see ads outside of the site or from third parties by adjusting your cookie settings. This will not remove ads from the pages you visit, but instead, this choice will result in ads that are not based on your interests. This means that the ads you see will not be tailored to your interests by those specific cookies.

How are third-party cookies used?
For some functions within our websites, we use third-party providers, for example, when you visit a page with an embedded video or one from YouTube. These videos or links (and any other content from third-party providers) may contain third-party cookies, and we recommend consulting the privacy policies of these third parties on their websites for information regarding their use of cookies.

How do I reject or delete cookies?
You can choose to reject or block all or specific types of cookies set during your visit to a Bluelab website by clicking on the cookie preferences on our website(s). You can modify your preferences for Shell websites and/or third-party websites by changing your browser settings. Please note that most browsers automatically accept cookies. Therefore, if you do not want cookies to be used, you may need to actively delete or block cookies. If you reject the use of cookies, you can still visit our websites, but some features may not work properly.